A trip to the dentist office for a procedure can be intimidating, especially if you’re a little kid. A big part is the uncertainty. You’re not exactly sure what is going to happen when you get in that chair, but you suspect it may involve a drill and eating applesauce for a few days. We worked with Denovo Dental to craft this wonderfully goofy explainer video that helps kids feel more at ease before getting a space maintainer installed. To help eliminate the fear factor, we created a magical construction site, bustling with busy lil’ workers clearing the way for healthy and happy smiles. From high-fives to candy catastrophes, every moment of the video was carefully crafted to give young patients a giggle and help them feel more at ease about their upcoming procedure.

Client: Denovo Dental - Agency: Demo Duck - Producer: Karen Schmitz - Lead Writer: Jarrett Hothan - Art Director: Carolyne Vesely - Design: Carolyne Vesely + Nice Wach - Animation: Nice Wach - Voiceover: Bryarly Bishop - Music + Sound Design: Facundo Capece