Demo Duck worked with the American Society of Gene and Cell Therapy (ASGCT) to craft a series of educational videos on the basics of gene therapy, As you may be able to tell at this point, I’m not a doctor. I didn’t do too well in high school biology either. However, researching these topics was endlessly fascinating. I kept the tone empathetic and informative, as many viewers may be concerned parents who have children facing rare genetic diseases.

What begun as a strictly video project evolved into also developing web copy and infographics to accompany each video. Check out some of the videos below. You can find all of them—and our additional written materials—on ASGCT’s website. Here’s a look at the many talented folks who worked on this expansive project.

I also wrote about my unique experience working on this project in a post for Demo Duck’s blog. There’s nothing like a copywriter in his 30s getting a crash course in genetics.

Client: American Society of Gene and Cell Therapy - Agency: Demo Duck - Producer: Theresa Brooks - Lead Writer: Jarrett Hothan - Art Directors: Rohan McDonald and Nicky Mazur - Design: Motifize - Storyboards & Illustrations: Rohan McDonald, Motifize, Fu Design Studio, Elda Broglio - Animation: Motifize, Fu Design Studio, Mac Wojcik, Marco Martina - Sound Design: Parlante Sound